Wella Education | POP Edu

Art Direction & Creative Execution at Adpassion ApS — 2025

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Background

Wella is a global leader in professional hair care, color, and styling products, providing innovative solutions for salons and hairstylists worldwide.

Idea:
Development of educational material for hairdressers across the Nordic region. This internal Wella initiative aimed to make learning fun and engaging by creating a playful “popcorn universe” to enhance the experience during the new education courses.

Execution:
Custom popcorn machines, giveaways, and branded items brought the playful popcorn theme to life across Nordic education events.