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SodaStream | UEFA Champions League
Creative Execution at Adpassion ApS — 2024
Background
SodaStream is a global beverage brand known for its home carbonation systems, allowing consumers to make sparkling water and soft drinks at home.
In close collaboration with SodaStream and Pepsi, I have, for the second consecutive year, led SodaStream’s Champions League campaign for the Nordic market.
This included adapting the global Key Visuals to suit the Nordic audience and rolling them out across more than 15 different marketing materials, each produced in five country-specific versions — from die-cuts to final print files, as well as 3D-rendered mockups and digital content.

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