Wella education | Online and Offline Activation

Creative Execution at Adpassion ApS — 2015-2025

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Background

Wella is a global leader in professional hair care, color, and styling products, providing innovative solutions for salons and hairstylists worldwide.

Development of educational material for hairdressers across the Nordic region.

In close collaboration with the central Wella Nordic Education team, I have, during my employment at adpassion over the past 10+ years, contributed to Wella’s growth by producing and editing video content, creating printed and digital educational materials, developing physical training tools, supporting advertising initiatives, and designing and executing events, as well as managing various ad-hoc requests.